News - 21-03-2021 - - 0 comments

Cider is for Everyone.


Equality, Diversity and Inclusion.


Climate Change, Hunger and Food Waste.


Oliver’s Cider and Perry is a small, independent cider and perry making company based on a farm in Ocle Pychard, Herefordshire.

We commit to working together with the whole cider industry to create a welcoming space for all.

We commit to engaging with those others working to make the alcohol industry inclusive, to enable us to offer support and encouragement and for opportunities to broaden the appeal of cider beyond its traditional white, male and rural base. Historically a rural craft, cider obviously does not reflect the diversity found in modern Britain. We recognise this and wish to be pro-active in the movement to encourage change but in no way wishing to be seen to compel people to be involved with cider should they not wish to. The intention is to raise awareness and then encourage individuals to make their own decisions.

As such we will seek to recognize and reduce then remove any barriers to participation. 

Oliver’s Cider and Perry will not have all the answers and we acknowledge that we may sometimes not get it right, but we are open to criticism, further discussion and trust we can learn from others.

We are grateful for the efforts that have already been made and continue to be made by others in the field. We aim to treat all with respect and fairness, to enable people from diverse backgrounds and with diverse needs to achieve their potential and to feel a welcome part of the cider community. 





Aims and objectives:

  We will propose new ideas for engagement and support to bring cider, perry and orchards to the attention of as many as possible. Obviously being age appropriate and obeying the law as relevant.

   We believe that all Oliver’s products should not have offensive or discriminatory names, packaging or advertising materials.

  We will keep our awareness of best practice fresh and will collaborate with those who advocate ‘best practice strategies for challenging the inequalities in gender, ethnicity, sexuality and disability that currently exist’, supporting the Everyone Welcome Initiative (quote from CIFA’s Equality and Diversity Group).

  Consequently we will make formal links with groups advocating or providing a platform for equality, diversity and inclusion in the cider industry such as Pomme Boots, Cider Women and beyond such as the Burum Collective and where there are none yet, be aware of similar organisations elsewhere.

  We will look critically at our past history to be more aware in the future, acknowledging too, unconscious bias. 

  When in a position of employing others, we aim be open to recruitment which addresses lack of previous experience creatively. 

  Behaviour which goes against the general principles we have stated above will be considered to be detrimental to the reputation of Oliver’s Cider and Perry. 

  We will advocate recommendations for access, building on the Equality Act 2010, to make it even easier for those with physical restrictions to visit us as far as is reasonably possible, consulting appropriate community groups when applicable. 

"Diversity is being asked to the party but inclusion is being asked to dance".  JW


However, we also urge everyone to see all campaigning in some context and as far as Oliver’s Cider and Perry is concerned we need to urgently address The Future of Food. Namely, climate change, hunger and food waste and we urgently need to discuss and determine how the future of food will innovate to address these issues in the next decade because if we do not then all other campaigns are redundant.





For the template for this statement. A group of brewers coming together to work on equality, diversity and inclusion. Clear and effective. Melissa Cole’s excellent guidelines for inclusive drinking spaces Networking and community blog space for the beer, wine and cider industries. Really useful articles and views. 

Equality and Equity Policy — Cloudwater Brew Co Their policy for employment and opportunities – currently hosting ‘Wayfinder’ internship/consultancies.

Anti-Racism, Equity & Inclusion – American Cider Association  thought-provoking resources including anti-racism newsletter.  

Reminding us that the trade in sugar and slaves enriched Bristol and that cider making and orchard growing landowners could have acquired their wealth from involvement with the slave trade.




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